• Jackie Booth

How much does an Executive Coach cost?

Updated: Oct 28, 2020

When researching anything, more often than not, one of the deciding factors will be money. But when you’re trying to find a coach, be it an executive coach or a life coach, how do you know what’s ridiculously expensive and what’s more an average cost?


As an Executive Coach myself, deciding my own prices, I realised that they are typically based on a number of individual factors. I’m going to talk you through 5 of the most common ones to help you know exactly what you’re getting.


1. Their training

Most coaches will have done some sort of training, which can range from completing a 6-week online course at home, to undertaking a year-long intensive training and certification programme that involves recording coaching hours and individual supervision. When they’ve done sufficient coaching hours, they can then register with the International Coaching Federation; a governing body monitoring the quality of coaches and their practice. Registering with the ICF was an easy step for me as I wanted to assure my clients that I’m offering quality coaching.


Finding a coach with an ICF registration could mean that they’re charging more than expected but it also means that you’re getting someone who is fully trained, up to date on techniques and therefore their quality of coaching will be worth the cost.


2. Their experience (professional and personal)

Rarely does a coach start immediately with a full-time coaching practice; it takes time to work out the who, when, where, what and why of your practice as well as your ideal client market. Usually they’ll set themselves up alongside some form of part-time paid employment while they build up their practice and experience.


Coaching is nearly always a second profession choice; it’s unlikely you’ll find someone coaching immediately after university. However, I find that works in your favour as not only are you getting a coach with the right training but you’ve also got their life experience counting towards their repertoire of skills and knowledge.


My previous experiences working in a range of palliative health care roles as well as project and programme management and consultancy roles, means that I’m able to share my wealth of understanding and knowledge of office business, as well as my skills as a qualified coach.


3. Their industry

The corner of the market or their niche can have an influence on price. Like with most things, people like to stick with what they know and, in this case, that means the industry where they’ve worked previously or know the most about. This could be the charity sector, sales, travel or executive business and in terms of pricing, coaches will usually charge according to the industry.


If they’re working in B2B, then they’ll expect to be paid accordingly. And the more exclusive the industry, the more their fee will be.


However, this doesn’t have to be the case and a good coach should be able to coach anybody on any number of topics; you don’t need to have that experience to be able to help. Being a woman, a mother, a divorcee and working in the health sector, often means that I can relate on many levels with my clients, even if we’re not in the exact same industry.


4. Their packages and offers

Most coaches charge by the hour, some may have a fee for a fixed number of sessions and some will have programmes that aim to solve a specific problem at a set price. The prices of these will range depending on their length and what else is included.


Coaches might also offer a membership group as part of their practice with a monthly or annual joining fee. This can be a good option to those who aren’t sure about the coach, the money or simply want to see how it could help them. Membership groups allow people to share without feeling overly vulnerable and to be coached without the commitment of a 6-12 month intense programme.


5. Their self-worth

What does the coach feel they’re worth? This is ultimately dependent on their self-esteem and how they view themselves. Of course, they shouldn’t be arrogant but they should be confident that they know what they’re doing and that they can help you. I’m finding that as I grow more and more confident and competent, I’m able to charge more for the expertise and the skills and growth I’m offering my clients that I know will help them.


When it comes to self-improvement the job is never done, so your coach ideally will also have a coach of their own. I’ve noticed that coaches will only be able to help your development as far as they’ve developed themselves, so try and find out where they’re at.


What I charge

Again this varies so I’ll give you a breakdown of what I offer and I mainly work as an Executive Coach focusing on women and leadership. My mission is to support you to bring all of yourself into how you lead. You don’t need to lose your femininity and compete with men. You can lead from the heart and most importantly be your best self.


I run a private online membership group for women called The Leadership Confidential. It’s designed to help both corporate women, as well as small business owners work out what leadership means to them and how they can become a successful leader.


It costs £35 per month or £350 per year, so you get two free months if you choose an annual membership.

You can check out more here:


I also take on private 121 coaching clients. I offer either a one-day or half-day intensive strategy session, or coaching programmes that run for a period of either 4 or 12 months.

Each of these has a different price depending on the content and the duration, but the average cost of the programmes is about £500 per month. You can find out more here:


The individual one day strategy session is a one off investment of £1,500.


Next steps

Deciding to have a coach is a big step and one that shouldn’t be rushed. One of the main factors to consider (besides the cost) is the chemistry you have with a coach. If you don’t get on with them, chances are you won’t progress as much or as well as you would with someone you feel a connection with.


Remember, some coaches can be excellent marketers so trust your instinct with this.

Make sure you talk to a few, look at their website, their testimonials and keep asking questions until you feel you’ve found the right one.


I hope this has helped but if you have any other questions please do contact me directly


BW Jackie x



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